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Writer's pictureHBS

Future Trends in Marketing: 2022 and Beyond

Speaker: Professor Emeritus Dr. Ong Fon Sim, Member of HBS Executive Council




Professor Emeritus Dr. Ong Fon Sim is currently an Emeritus Professor at the University of Nottingham and an External Member of the HBS Executive Council.


Professor Emeritus Ong has more than 20 years of experience in academia in the Malaysian higher education sector. She has served as the Vice-Provost (Teaching & Learning) at the University of Nottingham, Deputy Dean, Research and Development, Faculty of Business and Accountancy at the University of Malaya and was also Professor of Marketing and Dean of the Graduate School of Business at Universiti Tun Abdul Razak.


Professor Emeritus Ong also has delivered numerous training sessions in the area of marketing for corporations such as APM Automotive Berhad, PROTON Holdings, and Tenaga Nasional Berhad. She has also undertaken consultancy projects commissioned by the Malaysian Investment Development Authority (MIDA).


In the video talk, Professor Emeritus Ong will talk about the future trends of marketing, which is an essential topic for businesses that seek to enhance and adapt their marketing strategies for long-term success.

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